Blog Traffic and Income Report (March 2016)

Traffic and Income reports are one of my favorite things to read from other bloggers, so to keep us accountable for our goals (in the spirit of being productive) we’ve decided to share as well! This blog was never intended to become a full time job or even a major source of income, but we still think it will be fun to track.

Blog Traffic and Income Report (aka how we make money blogging) - March 201ge6

This post contains affiliate links. For more information, see our disclosures here.

Please keep in mind we launchd this blog on February 2, 2016.

Traffic Report

March Traffic

  • Pageviews: 38,716
  • Sessions:24,868
  • Average Session Duration: 01:20
  • Bounce Rate: 76.7%
  • New Sessions: 67.65%
  • Highest Traffic Day: 2,123

We are very excited to see this results in our second month of blogging! Now let’s take a look at where they came from..

March Traffic Sources

  • Social: 64.01%
    • Facebook: 52.07%
    • reddit: 19.12%
    • Pinterest: 21.89%
    • Instagram*: 6.88%
  • Direct*: 33.22%
  • Referral: 1.52%
  • Organic Search: 1.25%

* Instagram by default is grouped with direct traffic instead of social. I used a hack to start pulling the data separately but did not do this until the end of the month. 

Social Media Report

March Social Media Growth

  • Instagram: 1,360
  • PinterestStarting over this month with new Pinterest account – 14
  • Facebook PageNew in March – 22
  • Newsletter Subscribers: 278
Profit and Loss Report

March Income

  • Amazon Affiliates (3/1 – 3/31): $63.26
  • Google Adsense: $10.69
  • Framework Affiliates Program: $40.00
  • Total Gross Income: $113.95

March Expenses

* Paid yearly
** Jen owned a hosting plan for other sites, and the Genesis framework prior to this blog launching so we didn’t actually have to pay these amounts to launch this particular site. The WordPress Theme was purchased in February 2016. We decided to still share so you would understand what the cost would be should you start from scratch.

Total Net Profit: $79.96

Post Report
Goal Report

Goals for March

  1. Increase posting to 3x per week.
  2. Maintain 1 week of blog posts scheduled in advance (i.e., Liz stop writing posts the day before).
  3. Facebook page plan.
  4. Jen to draft and schedule 8-12 posts in advance to cover for the beginning of maternity leave (migrated this from last month).
  5. Find more Pinterest group boards to be a contributor on.
  6. Make April and May handwriting hack labels (like February’s) for resource library.  (Downloads on these have been low so we will not continue.) 
  7. Launch Newsletter (moving to next month when Jen returns)
  8. Increase blog traffic numbers.

Goals for Next Month

  1. Launch newsletter (migrated from last month due to Jen’s maternity leave)
  2. Maintain 1 week of blog posts scheduled in advance (i.e., Liz stop writing posts the day before – migrated from March, LIZ)
  3. Increase blog traffic numbers
  4. Better understand and leverage Pinterest
  5. Offer a giveaway for our readers
  6. Sign up for PadSquad for mobile ads
  7. Sign up for Sovrn for desktop ads
  8. Sign up for IZEA for sponsored posts

Let us know if you like seeing this – I know a lot of people have been curious about how blogs work behind the scenes!

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11 Comments

  • Everything about your income report and traffic is amazing. I just started my blog this year as well and am not doing as good as you yet. But it is awesome to see that it can be done

    • Yes – it definitely can be! We’ve been inspired by other bloggers income reports so we wanted to inspire other new bloggers 🙂

    • Don’t compare – every blog is different and trust me it takes time. I blogged full time prior to going back into the corporate world so I did have some old tricks up my sleeve when we started this one!

  • Wow! Your traffic is amazing. I don’t totally understand the breakdown. You got 38,716 pageviews of which over 30% came from facebook but you only have 250 followers on facebook. How is that possible?! You must have some MAD SKILLS on FB and I’d love to know more. Thanks for sharing your breakdown.

    • YES – Great question, and one I need to clarify. I do not believe by page on Facebook is responsible for the traffic, but rather, Facebook groups. We promote our posts in relevant groups that allow for promotions. Hope this helps clarify 🙂

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