How we Manage our Editorial Calendar

People often ask us how we are able to manage producing new content on a set schedule weekly. It’s hard. And until you find a work flow that works for you (or your team), the idea of it can be a little daunting.

As a relatively new blog, we are also really cautious about how we reinvest money back into our blog business. There are so many cool blog tools out there and they are often hard to resist. But we’ve been good, and found mostly free or low cost solutions to do what we’ve needed to do.

But once I completed my free trial of CoSchedule (referral) I knew this was a tool we had it invest it. And it wasn’t hard to convince Liz either (and normally that is a tough thing to do since she majored in Accounting and lives by the motto ‘if it’s free, it’s for me’).

CoSchedule is an all-in-one marketing calendar that brings your content and social media in the same place. It integrates right within WordPress (read: you don’t need to bookmark yet another platform) so you can write posts, manage your calendar, and save a TON of time managing your social media posts right from WordPress WHILE you write the blog post. It’s honestly what WordPress has been missing for years.

CoSchedule-WordPressEditPost

One of my FAVORITE features is that you can just drag and drop! Decide you have a more relevant post for this Sunday? No problem, move it to the next.

CoSchedule-WordPressCalendar

Best of all, your social sharing is scheduled based on the date of publication, so changing the date of the post doesn’t mean rework. If you have a tweet to go out on day of publish, it won’t go out until the day it is published. It is that simple.

CoSchedule-Social-Queue

 

Another cool feature that we’ve been taking advantage of, is ‘Top Posts’. We found we had posts from 5 months ago that received over 15k shares on Pinterest (amazing, right?!) but we haven’t been actively promoting those. Imagine how much better we could do if we start focusing on promoting that content again? CoSchedule-Top-Posts

Here are some key features of the tool that had me excited to give it a shot:

  • Drag-And-Drop Marketing Calendar
  • Easy Social Media Scheduling
  • Easy Workflow Management For Your Marketing Team
  • Easily Re-Schedule Old Blog Content
  • Works Great With WordPress
  • Manage Google Docs Content
  • Manage Evernote Content
  • Convert Evernote & Google Docs Content To WordPress
  • Lot’s Of Integrations (Pinterest, Twitter, Facebook, LinkedIn, Buffer, and even Google+ Page)

But my all time favorite feature of CoSchedule, and the one that convinced me to pull the trigger and purchase, was the task templates.

As a process addict, this one had me all heart-eye-emoji.

Now, I could set up a publishing workflow that gives us all of the steps we need to take) to get a piece of content published and out there. Blogging as a pair, that has been a challenge for us. Who is doing what, when, and how. This takes the guess work out of it for us.

coschedule-tasks

And unlike other content tools I’ve used in the past, you can have it set to automatically assign people and dates based on the parameters you set. So for a new post for example, I’ll have it assign the pinning to the ‘content owner’ and the task is due ‘one day after blog post publish’. Set it and forget it!

You can head over to CoSchedule for a free trial and see for yourself if it makes sense for your! 

Please note, this post was not sponsored, nor do I earn a commission if you purchase a membership through CoSchedule. However, I will receive a discounted rate of my own membership for all referrals. This does not come at any additional cost to you. 

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