What to Post on Facebook to Get Results

Facebook can be a great way to market your brand or business. If you’re trying to increase engagement and boost traffic to blog, you may be wondering what you should be posting. While it can vary according to your niche and what your audience wants to see, there are some basic guidelines you can follow that work for most anyone.

Sharing what I’ve seen working on Facebook lately, along with what has NOT been working. You CAN get results from Facebook.. it’s all about experimenting!

Here are some tips on what to post on Facebook to get results:

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Facebook loves visuals

People love to see graphics. Choosing a high-quality image that’s relevant to your post will help increase the number of Likes, comments, and shares your posts get. It’s also been said that photos will appear more in the news feed.

I’ve productiveandprettyd with pages I follow, and even with Facebook Groups, that the ones with images are the ones that generally make their way into my feed. Have something you want people to see? Try posting it with an image. Looking for more shares? Try a meme or quote!

What to post on Facebook to get results - Brittany from Equipping Godly Women had 232 shares and 1.2k likes at the time of this screenshot.
Brittany from Equipping Godly Women had 232 shares and 1.2k likes at the time of this screenshot.

What has worked for me:

  • A picture that is some kind of tip/trick (like an organizing hack for example)
  • A meme or quote

What as not worked for me:

  • Low quality photos (especially anything with poor lighting)
  • Too much text on an image

Facebook loves short text

Whether you write a text-only post or a post with graphics, it’s important to keep things short, sweet, and to the point. People tend to have a low attention span and are more likely to read shorter posts. I’ve read the guidance that you should  keep it under 80 characters, but I just focus on getting my message across in the most concise way possible.

What to post on Facebook - 232 likes on this short note from Michelle from Making Sense of Cents.
232 likes on this short note from Michelle from Making Sense of Cents.

Be sure whatever you are posting also opens the door for action or conversion of some kind, whether it be a response, a like, a share, or a click through.
 
What has worked for me:

  • Asking questions! I find asking a question to the group and giving your own answer as well has opened the door to conversations.
  • Short feature of another blogger with that individuals Facebook page tagged.

What has not worked for me:

  • Sharing a short quote

Facebook loves links

If you’re trying to drive traffic to your blog, sharing links on Facebook is a great way to do it. Tread lightly – you don’t want to just link dump. Raise your hand if you’ve seen a Facebook page that is a graveyard of post shares? I’m guilty of this right now with one of my Facebook Pages.

Don’t be me. Have a healthy mix of content on your page, between text-only, images, videos, links, and sharing other peoples content.

What to Post on Facebook - Better Homes and Garden shared a 'remember when' type of link which got great engagement.
Better Homes and Garden shared a ‘remember when’ type of link which got great engagement.

Make sure your page points people to your website from both the about page AND from a sticky post at the top. Bonus points if you make the sticky post a conversion to your email list.

What to post on Facebook - Jen from I Heart Organizing got 138 likes and 25 shares from this post that links to her tips on cord management. productiveandpretty how she included the link WITH a picture, instead of as a link alone.
Jen from I Heart Organizing got 138 likes and 25 shares from this post that links to her tips on cord management. productiveandpretty how she included the link WITH a picture, instead of as a link alone.

What has worked for me:

  • Good blend of other peoples posts and my own
  • Varying media types
  • Post content again 60-90 days later
  • Offering content upgrades to my Page via a link with a freebie

What as not worked for me:

  • Link dumping
  • Only posting content one time

Facebook loves video

People love to watch videos. Livestreaming via ‘Facebook Live’ is the hottest Facebook trend right now. Your followers will see a side of you and your brand that they’ve never seen before. They’re also likely to engage. I don’t have a what has worked/hasn’t worked for this yet because I’ve yet to give streaming video a try! But from what I’ve heard..

What to post on Facebook -Facebook Live video screenshot from Amy Porterfield.. 2.2k views
Facebook Live video screenshot from Amy Porterfield.. 2.2k views

You should use Facebook live so people can feel like they are building a RELATIONSHIP with you or your blog/brand.

 What to post on Facebook - Pat from Smart Passive Income sharing a fun side of himself on Facebook Live.. 4.3k views
Pat from Smart Passive Income sharing a fun side of himself on Facebook Live.. 4.3k views

What has worked for others:

  • Letting people know WHEN you plan to go live
  • Using Facebook live to jump on and give tips about a certain topic or to reply to a question
  • Go live to introduce a recent blog post

What has not worked for others:

  • Not testing first; make sure the technical stuff is working and that the video quality (including lighting and setup) is decent

What am I currently doing to improve my results on Facebook?

I literally just purchased this Strategies Worth Sharing Course, all about growing your Facebook page reach. The author Brittany grew her own page from 2,000 to 100,000 in just FIVE months. Yup – thats a case study I wanted in on.

What to do to get better results from Facebook - including some information about a course I JUST purchased to see if I can get similar results!!

I’ll be sure to do a review of the course when I’m through it, but I’ve been hearing enough great things to warrant pulling the trigger on the purchase. You can check it out here, or stay tuned!

These are just some ideas on what to post on Facebook to get results. Be sure to research what other successful brands related to your industry are doing. This can help give you more ideas on what your target audience is interested in and used to seeing.

Here is another pin to chose from, should you decide to share. I appreciate the support!
Sharing what I’ve seen working on Facebook lately, along with what has NOT been working. You CAN get results from Facebook.. it’s all about experimenting!

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2 Comments

  • This post is AWESOME and just what I needed! I have been trying to figure out how to grow my facebook page following, but unsure of what kinds of things to even post! This helped a lot! I was also glad to see you mention Facebook Live. My husband has been telling me to try it because it will bring in major traffic to my blog and facebook page. Thanks for the tips! This was right on time!

  • Just the thing I needed!!! I am working on my Facebook growth and struggling with descriptions. Love the way you have included the examples, makes it easier to understand. Thanks for such an informative post.

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